The Platters: Pioneers of rock and R&B harmony

The Platters were an influential American vocal group known for their contributions to the early development of rock and roll, doo-wop, and rhythm and blues music. Formed in 1952 in Los Angeles, California, they were one of the first African-American groups to be widely accepted by mainstream audiences in the 1950s and early 1960s. Their sound blended smooth harmonies and emotive balladry, which became their signature style.

The original lineup was led by Herb Reed, who was also the founder of the group. According to the group's official bio, Reed had run away from an abusive home as a youth, later singing on street corners where he met future members of The Platters.

Other key early members included Tony Williams (lead vocalist), David Lynch (not the avant-garde filmmaker), Paul Robi, and Zola Taylor, one of the first women to be part of a major R&B group. Over the years, the group saw many lineup changes, with various singers and musicians taking part in its evolution, with all adding to the vocabulary of rock.

The group gained significant attention after teaming up with songwriter and producer Buck Ram, who was pivotal in helping them secure a contract with Mercury Records. Ram's songwriting and management helped shape their distinct sound. Their breakthrough came with the release of "Only You (And You Alone)" in 1955 (written by Ram), which became a massive hit and initiated their place in popular music history.

Other major pop hits by The Platters

The Platters are best known for a string of chart-topping songs such as "The Great Pretender" (1955) – their biggest hit, which reached No. 1 on the Billboard charts. Below is Freddie Mercury's rendition:

There was also "My Prayer (1956)," "Twilight Time (1958)," and "Smoke Gets in Your Eyes (1959)."

Their songs often featured lush orchestral arrangements and Williams’ distinctive lead vocals, which resonated with audiences.

Legacy and influence

The Platters were one of the most successful vocal groups of their era, known for their crossover appeal. They played a vital role in bridging the gap between rhythm and blues and mainstream pop music, with their music being calmer than songs such as Little Richard's "Tutti Frutti," while being undeniably good. They have been credited with helping to pave the way for future R&B and soul groups.

The group was inducted into the Rock and Roll Hall of Fame in 1990, recognizing their significant impact on music history. However, as so often happens, the group also faced some challenges and legal issues over the years related to the rights to the group's name.

As a result, there were multiple splinter groups performing under "The Platters" name, which led to confusion. Despite these issues, the core contributions of the original members have remained celebrated in the music world, including the rock music world.

The Platters' music is often featured in films, television shows, and commercials, reflecting their lasting appeal. For example, "Smoke Gets In Your Eyes" actually appears in the 1980s horror flick Night of the Creeps (the first time I personally recall hearing the song). They also appear on the Deadpool & Wolverine soundtrack.

Their timeless ballads continue to resonate with new generations and evoke a sense of nostalgia. The Platters' sophisticated blend of vocal harmonies and pop-friendly R&B helped lay the foundation for the future of rock and roll and made them pioneers in popular music. No doubt, bands like this are why ballads became a standard practice among rock bands, including The Beatles and The Rolling Stones, who felt the need to employ them in their musical arsenal (even AC/DC has a ballad or two).